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Fraymwerk Sales Training

We help sales professionals find their way. Follow the process. Sell more.

A practical, intensive sales training programme for B2B & B2G sales professionals and teams. Built on real deals. Designed on actual learnings

Reserve your spot

Book a 20-minute intro call

Fraymwerk Sales Training

We help sales professionals find their way. Follow the process. Sell more.

A practical, intensive sales training programme for B2B & B2G sales professionals and teams. Built on real deals. Designed on actual learnings

Reserve your spot

Book a 20-minute intro call

Fraymwerk Sales Training

We help sales professionals find their way. Follow the process. Sell more.

From scattered marketing and disconnected sales to one integrated commercial system.

Marketing that generates pipeline. Sales that converts. Customer success that expands.

Reserve your spot

Book a 20-minute intro call

Why

More than just a sales course

Most sales training is generic, theoretical, and forgotten within a week. Fraymwerk sales hits different.

It's built around your actual pipeline, your real deals, and the specific challenges you face every day in mid-market and enterprise B2B sales.

Our aim is to help you to succeed with your current sales motions and challenges.

A programme built around you

Fraymwerk Sales runs across four intensive half-day sessions — in person or virtual.

The entire programme is anchored in your real pipeline.

You work on actual opportunities, with a structured method applied directly to the challenges you're facing right now. Not theory. Not role play.

Your deals, your process, your results.

A complete B2B sales method

Fraymwerk Sales covers the full sales cycle — pipeline management and qualification, discovery and value creation, mid-funnel progression, closing and negotiation + deep integration to MEDDICC.

Delivered across formats from a full four-module programme to private team sessions.

Every format is built on the same proven frameworks used in real mid-market and enterprise environments — applied directly to your pipeline.

Coaching that goes beyond the sessions

Between modules, every participant gets individual sparring time in 45-minute sessions focused on their live deals, specific blockers, and the decisions that matter most right now.

You also keep all frameworks, playbooks, and templates from the programme.

Four weeks after completion, there's an optional group Q&A - because that's when the real questions tend to surface.

Book a free intro session

What

For sales people who are done guessing

Built on your real deals

Not case studies from other companies. We work on your actual pipeline and clients throughout the programme.

On average participants spent 50% of course time working with own deals

Process that sticks

A structured approach to pipeline management, discovery, mid-funnel progression, and closing — that you can use from day one.

Personal sparring included

Every participant gets individual sessions to work through their specific deals and challenges, as well as receive coaching on their personal sales profile.

Small groups = Focus on you

All courses have a maximum of 8 participants per cohort. Combined with a personal sparring session, this means plenty of focus on your personal sales development

In-person and/or virtual

We offer both physical cohorts (held in vibrant locations in the centre of Copenhagen) and virtual cohorts per quarter. You choose what works for you.

All courses are offered in Danish or English.

Immediate ROI

The ultimate goal of the programme is to shorten your sales cycle and increase your win rate throughout and after the programme.

Leaving you with an immediate ROI.

Explore if it's right for you

Proof

What others are saying

What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen

What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
What I particularly value about working with Thomas is his ability to turn strategy into concrete actions that actually create momentum.
Thomas has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish the processes that have enabled us to scale our sales efforts.
If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen

Programme

Explore our programmes

Whether you're just getting started or ready to sharpen your commercial edge,

Fraymwerk Sales is built around your actual deals, your real challenges, and the specific situations you face every day in B2B or B2G sales.

Choose between our current group programmes below.

Fraymwerk Sales - Essentials

For anyone stepping up their B2B or B2G sales game

Programme & Prices

Fraymwerk Sales - Essentials

For anyone stepping up their B2B or B2G sales game

Programme & Prices

Fraymwerk Sales - Essentials

For anyone stepping up their B2B or B2G sales game

Programme & Prices

Fraymwerk Sales - Advance

For B2B or B2G sales professionals and founders

Programme & Prices

Fraymwerk Sales - Advance

For B2B or B2G sales professionals and founders

Programme & Prices

Fraymwerk Sales - Advance

For B2B or B2G sales professionals and founders

Programme & Prices

*All courses are offered in Danish or English, and in person or online.

**Group pricing available for participants from the same company.

Need a custom solution? Request a quote

Need a custom solution? Let's talk.

Dates

Upcoming cohorts & events

Cohorts are limited to 8 participants. Sign-ups receive confirmation within 24 hours.

Final dates are adjusted to participants' calendars as best we can.

Dates

Upcoming cohorts & events

Cohorts are limited to 8 participants. Sign-ups receive confirmation within 24 hours.

Final dates are adjusted to participants' calendars as best we can.

Cohorts are limited to 8 participants. Sign-ups receive confirmation within 24 hours.

Final dates are adjusted to participants' calendars as best we can.

Reserve your spot

Fraymwerk Sales — Advance (Online, Danish)

Location: Online

Language: Danish

Price: DKK 15.000 // EUR 2.000

Who: B2B or B2G sales professionals and founders

Starting mid August

Sessions take place 09.00 - 12.30 (CET) on Tuesdays throughout August and September.

Exact dates are adjusted finally in accordance with participants' requests.

Reserve your spot

See programme

Fraymwerk Sales — Advance (Onsite, Danish)

Location: In-person, Copenhagen center

Language: Danish

Price: DKK 17.000 // EUR 2.250

Who: Anyone doing B2B or B2G sales

Starting mid August

Sessions take place 09.00 - 12.30 (CET)on Wednesdays throughout August and September.

Exact dates are adjusted finally in accordance with participants' requests.

Reserve your spot

Fraymwerk Sales — Advance (Online, English)

Location: Online

Language: English

Price: DKK 15.000 // EUR 2.000

Who: Anyone doing B2B or B2G sales

Starting late August

Sessions take place 10.00 - 13.30 (CET) on Thursdays throughout August and September.

Exact dates are adjusted finally in accordance with participants' requests.

Reserve your spot

Q&A

All you need to know

Or at least we tried telling everything there is to know about Fraymwerk.

Still have questions?

Check the Q&A or book a 20-minute intro call below.

Or at least we tried telling everything there is to know about Fraymwerk Sales.

Still have questions?

Check the Q&A or book a 20-minute intro call below.

Download Our Full Price & Solution Overview

Who is Fraymwerk Sales for?

Fraymwerk Sales is built for B2B and B2G sales professionals and founders who are serious about improving their commercial performance.

Whether you are just stepping into structured sales or you are an experienced professional looking to sharpen your approach - there is a programme designed for where you are right now.

How is this different from other sales training?

How does Fraymwerk work?

What are your fees?

Book a free assesment

Have a chat about your sales journey

Let’s start with a short call to learn about your setup and challenges. No commitments

Give us a call, send a text or an email. You can even fill out a form.

Fraymwerk Aps

+45 3160 6016

Hello@fraymwerk.com

Fraymwerk Sales Training

We help sales professionals find their way. Follow the process. Sell more.

Fraymwerk Sales Training

We help sales professionals find their way. Follow the process. Sell more.

Fraymwerk Sales Training

We help sales professionals find their way. Follow the process. Sell more.

More than just a sales course

A programme built around you

A complete B2B sales method

Coaching that goes beyond the sessions

For sales people who are done guessing

Built on your real deals

Process that sticks

Personal sparring included

Small groups = Focus on you

In-person and/or virtual

Immediate ROI

What others are saying

Explore our programmes

Fraymwerk Sales - Essentials

For anyone stepping up their B2B or B2G sales game

Fraymwerk Sales - Essentials

For anyone stepping up their B2B or B2G sales game

Fraymwerk Sales - Essentials

For anyone stepping up their B2B or B2G sales game

Fraymwerk Sales - Advance

For B2B or B2G sales professionals and founders

Fraymwerk Sales - Advance

For B2B or B2G sales professionals and founders

Fraymwerk Sales - Advance

For B2B or B2G sales professionals and founders

Upcoming cohorts & events

Upcoming cohorts & events

All you need to know

Who is Fraymwerk Sales for?

How is this different from other sales training?

How does Fraymwerk work?

What are your fees?

Have a chat about your sales journey

Curious to learn more? Book a call today.