Why
More than "just another sales course!"
Most sales training is generic, theoretical, and forgotten within a week. Fraymwerk Sales is different.
It is built around your actual pipeline, real deals, and the daily challenges of mid-market and enterprise B2B sales.
The aim is simple: help you sell better with the opportunities already in front of you.
A programme built around your real deals
Fraymwerk Sales runs across four intensive half-day sessions - in person or online.
The programme is anchored in your actual pipeline. You work on live opportunities with a structured method applied directly to the challenges you are facing right now.
Real deals, real conversations, real next steps.
A complete method for complex sales
Fraymwerk Sales covers the full B2B and B2G sales cycle: pipeline management, qualification, discovery, value creation, mid-funnel progression, closing, negotiation, and MEDDICC.
Delivered across formats from a full four-module programme to private team sessions.
Coaching that goes beyond the sessions
Between modules, every participant gets individual sparring focused on live deals, specific blockers, and the decisions that matter most right now.
You also keep the frameworks, playbooks, and templates from the programme.
Four weeks after completion, there is an optional group Q&A - because that is often when the real questions surface.
What
For salespeople who want more control
Fraymwerk Sales is built for people working in real commercial situations - where deals stall, stakeholders change, priorities move, and next steps are not always obvious.
The programme helps participants bring more structure, clarity, and rhythm into the way they sell.
Built on your real deals
We work with your actual pipeline, customer situations, and live opportunities - not generic case studies. The tools are applied directly to your own deals throughout the programme.
Process that sticks
A structured approach to pipeline management, discovery, mid-funnel progression, and closing — that you can use from day one.
Personal sparring included
Every participant gets individual sessions to work through their specific deals and challenges, as well as receive coaching on their personal sales profile.
Small groups, more focus
Each cohort is limited to 8 participants.
That keeps the sessions practical, focused, and close to the sales situations each participant brings into the room.
In person or online
Fraymwerk Sales is offered both in person and online. Onsite cohorts are held in central Copenhagen, and online cohorts are available for participants who prefer to join remotely.
All courses are offered in Danish or English.
Immediate ROI
The ultimate goal of the programme is to shorten your sales cycle and increase your win rate throughout and after the programme.
Leaving you with an immediate ROI.
Proof
What others say
Thomas' sales coaching is not about following a script. It is about understanding the customer, asking the right questions, adapting your approach, and building genuine value and trust.
Through practical coaching, honest feedback, and recommendations from books to podcasts, he equipped me with the mindset and skills to grow as a sales professional.
I continue to benefit from the lessons he taught me, and I would highly recommend Thomas to anyone looking to strengthen their sales skills or develop high-performing sales teams.
Shazia Shabbir
Aftermarket Sales Manager
Aasted
Programme
Explore the programmes
Choose the format that fits your current level, role, and sales challenges.
Fraymwerk Sales is built around real deals, practical tools, and the commercial situations participants already face in B2B and B2G sales.
All courses are offered in Danish or English, and in person or online.
Group pricing available for participants from the same company.
Advanced
Fraymwerk Sales • Advanced
Danish
In-person • Central Copenhagen
Starting mid September
Tuesdays • 09.00 - 12.30 (CET)
4 half - day sessions + individual sparring
DKK 17.000 // EUR 2.250
For experienced B2B and B2G sales professionals, founders, and teams working complex deals.
Focus areas: MEDDICC, live deal reviews, stakeholder mapping, mid-funnel progression, negotiation, closing discipline, and deal control.
Essentials
Fraymwerk Sales • Essentials
English
Online
Starting mid September
Wednesdays • 09.00 - 12.30 (CET)
2 half - day sessions + individual sparring
DKK 8.000 // EUR 1.100
For founders, consultants, and salespeople stepping into structured B2B or B2G sales.
Focus areas: Sales process basics, discovery, qualification, pipeline discipline, customer conversations, and clear next steps.
Advanced
Fraymwerk Sales • Advanced
English
Online
Starting late September
Thursdays • 10.00 - 13.30 (CET)
4 half - day sessions + individual sparring
DKK 15.000 // EUR 2.000
For experienced B2B and B2G sales professionals, founders, and teams working complex deals.
Focus areas: MEDDICC, live deal reviews, stakeholder mapping, mid-funnel progression, negotiation, closing discipline, and deal control.
Essentials
Fraymwerk Sales • Essentials
Danish
In-person • Central Copenhagen
Start date to be decided
Time to be decided
2 half - day sessions + individual sparring
DKK 10.000 // EUR 1.350
For founders, consultants, and salespeople stepping into structured B2B or B2G sales.
Focus areas: Sales process basics, discovery, qualification, pipeline discipline, customer conversations, and clear next steps.
Free Event
The 5 stall patterns that slow down complex B2B deals
English
Online
Wednesday 26 August 2026
13.00 - 13.40 (CET)
Free
Complex deals rarely move in straight lines.
In this free session, we walk through five common stall patterns that show up in B2B and B2G pipelines - and how to respond when momentum starts to disappear.
Who we are
Who leads the programme?
Fraymwerk helps B2B and B2G companies design, build, and improve the commercial systems behind predictable revenue growth — from pipeline creation and sales process to CRM, reporting, and deal rhythm.
Thomas Overholt - Founder & Funnel Geek
With more than 16 years of experience across B2B and B2G sales, Thomas has worked at the intersection of commercial leadership, SaaS, technology, enterprise sales, international expansion, and revenue operations.
His approach is grounded in the craft of sales — understanding how deals evolve, how decisions are made, and how opportunities can be shaped and progressed with clarity and intent.
The programme is built on real-world experience from leading, coaching, and developing commercial teams, not theory alone.
His focus is simple: helping sales professionals bring structure, clarity, and control into how they qualify, progress, and close complex deals.
Thomas@fraymwerk.com
Direct: +45 3160 6016
Q&A
All you need to know
Who is Fraymwerk Sales for?
Fraymwerk Sales is built for B2B and B2G sales professionals, founders, consultants, and commercial teams working with complex deals, longer buying processes, and multiple stakeholders.
It is relevant both for people stepping into structured sales and for experienced sellers who want more rhythm, clarity, and control in their deals.
How is this different from other sales training?
Do I need to know MEDDICC before joining?
Is it for individuals or teams?
How much time should I expect between sessions?
Can I join cohorts online?
What happens after I reserve a spot?
Reach out
Have a chat about your sales journey
Let’s start with a short call to learn about your setup and challenges. No commitments
Give us a call, send a text or an email. You can even fill out a form.
Fraymwerk Aps
