Reach out today

Hello, we are Fraymwerk!

We help B2B & B2G teams drive more revenue

From scattered marketing and disconnected sales to one integrated commercial system. Marketing that generates pipeline. Sales that converts. Customer success that expands.

Book a free consultation

Business development and commercial performance, by design

We align your people, process, and revenue motion - so growth become predictable.

Learn more about us

What we do

We Make Your Revenue Our Business

Fraymwerk helps commercial teams design, build, and run the systems behind revenue. We work across go-to-market, leadership, and operations to remove friction and make growth predictable.

Where we focus depends on your situation and what’s holding growth back.

Fractional Commercial Leadership
We step in as fractional CMO, CCO, or VP Sales to support priorities, decisions, and execution.
Bringing senior leadership without full-time headcount.
Establish Sales & Revenue Operations
We help design pipeline structures, CRM, forecasting, and operating cadence so execution becomes disciplined, visible, and repeatable.
Giving you a Sales Ops on-demand
Design Go-to-Market tactics & plans
We help define ICP, business plan, and deal mechanics.
And turn the insights into executable GTM motions for entering new markets or scaling existing ones.
Turn Marketing into Qualified Pipeline
We help optimise marketing operations and lead qualification.
Including marketing tactics, channel definitions, ICP definition and feedback loops.
Automated outreach and lead generation
We help set up and run outreach and lead gen using automation and SDR's.
Targeting, messaging and sequencing built to scale your pipeline fast.
Sales Coaching & Sales Training
We improve deal progression, and closing through hands-on coaching, deal reviews, and training.
Grounded in real deals and actual buyer behaviour.
Fractional Commercial Leadership
We step in as fractional CMO, CCO, or VP Sales to support priorities, decisions, and execution.
Bringing senior leadership without full-time headcount.
Establish Sales & Revenue Operations
We help design pipeline structures, CRM, forecasting, and operating cadence so execution becomes disciplined, visible, and repeatable.
Giving you a Sales Ops on-demand
Design Go-to-Market tactics & plans
We help define ICP, business plan, and deal mechanics.
And turn the insights into executable GTM motions for entering new markets or scaling existing ones.
Turn Marketing into Qualified Pipeline
We help optimise marketing operations and lead qualification.
Including marketing tactics, channel definitions, ICP definition and feedback loops.
Automated outreach and lead generation
We help set up and run outreach and lead gen using automation and SDR's.
Targeting, messaging and sequencing built to scale your pipeline fast.
Sales Coaching & Sales Training
We improve deal progression, and closing through hands-on coaching, deal reviews, and training.
Grounded in real deals and actual buyer behaviour.
Fractional Commercial Leadership
We step in as fractional CMO, CCO, or VP Sales to support priorities, decisions, and execution.
Bringing senior leadership without full-time headcount.
Establish Sales & Revenue Operations
We help design pipeline structures, CRM, forecasting, and operating cadence so execution becomes disciplined, visible, and repeatable.
Giving you a Sales Ops on-demand
Design Go-to-Market tactics & plans
We help define ICP, business plan, and deal mechanics.
And turn the insights into executable GTM motions for entering new markets or scaling existing ones.
Turn Marketing into Qualified Pipeline
We help optimise marketing operations and lead qualification.
Including marketing tactics, channel definitions, ICP definition and feedback loops.
Automated outreach and lead generation
We help set up and run outreach and lead gen using automation and SDR's.
Targeting, messaging and sequencing built to scale your pipeline fast.
Sales Coaching & Sales Training
We improve deal progression, and closing through hands-on coaching, deal reviews, and training.
Grounded in real deals and actual buyer behaviour.
Fractional Commercial Leadership
We step in as fractional CMO, CCO, or VP Sales to support priorities, decisions, and execution.
Bringing senior leadership without full-time headcount.
Establish Sales & Revenue Operations
We help design pipeline structures, CRM, forecasting, and operating cadence so execution becomes disciplined, visible, and repeatable.
Giving you a Sales Ops on-demand
Design Go-to-Market tactics & plans
We help define ICP, business plan, and deal mechanics.
And turn the insights into executable GTM motions for entering new markets or scaling existing ones.
Turn Marketing into Qualified Pipeline
We help optimise marketing operations and lead qualification.
Including marketing tactics, channel definitions, ICP definition and feedback loops.
Automated outreach and lead generation
We help set up and run outreach and lead gen using automation and SDR's.
Targeting, messaging and sequencing built to scale your pipeline fast.
Sales Coaching & Sales Training
We improve deal progression, and closing through hands-on coaching, deal reviews, and training.
Grounded in real deals and actual buyer behaviour.

Fractional Commercial Leadership
We step in as fractional CMO, CCO, or VP Sales to support priorities, decisions, and execution.
Bringing senior leadership without full-time headcount.
Establish Sales & Revenue Operations
We help design pipeline structures, CRM, forecasting, and operating cadence so execution becomes disciplined, visible, and repeatable.
Giving you a Sales Ops on-demand
Design Go-to-Market tactics & plans
We help define ICP, business plan, and deal mechanics.
And turn the insights into executable GTM motions for entering new markets or scaling existing ones.
Turn Marketing into Qualified Pipeline
We help optimise marketing operations and lead qualification.
Including marketing tactics, channel definitions, ICP definition and feedback loops.
Automated outreach and lead generation
We help set up and run outreach and lead gen using automation and SDR's.
Targeting, messaging and sequencing built to scale your pipeline fast.
Sales Coaching & Sales Training
We improve deal progression, and closing through hands-on coaching, deal reviews, and training.
Grounded in real deals and actual buyer behaviour.
Fractional Commercial Leadership
We step in as fractional CMO, CCO, or VP Sales to support priorities, decisions, and execution.
Bringing senior leadership without full-time headcount.
Establish Sales & Revenue Operations
We help design pipeline structures, CRM, forecasting, and operating cadence so execution becomes disciplined, visible, and repeatable.
Giving you a Sales Ops on-demand
Design Go-to-Market tactics & plans
We help define ICP, business plan, and deal mechanics.
And turn the insights into executable GTM motions for entering new markets or scaling existing ones.
Turn Marketing into Qualified Pipeline
We help optimise marketing operations and lead qualification.
Including marketing tactics, channel definitions, ICP definition and feedback loops.
Automated outreach and lead generation
We help set up and run outreach and lead gen using automation and SDR's.
Targeting, messaging and sequencing built to scale your pipeline fast.
Sales Coaching & Sales Training
We improve deal progression, and closing through hands-on coaching, deal reviews, and training.
Grounded in real deals and actual buyer behaviour.
Fractional Commercial Leadership
We step in as fractional CMO, CCO, or VP Sales to support priorities, decisions, and execution.
Bringing senior leadership without full-time headcount.
Establish Sales & Revenue Operations
We help design pipeline structures, CRM, forecasting, and operating cadence so execution becomes disciplined, visible, and repeatable.
Giving you a Sales Ops on-demand
Design Go-to-Market tactics & plans
We help define ICP, business plan, and deal mechanics.
And turn the insights into executable GTM motions for entering new markets or scaling existing ones.
Turn Marketing into Qualified Pipeline
We help optimise marketing operations and lead qualification.
Including marketing tactics, channel definitions, ICP definition and feedback loops.
Automated outreach and lead generation
We help set up and run outreach and lead gen using automation and SDR's.
Targeting, messaging and sequencing built to scale your pipeline fast.
Sales Coaching & Sales Training
We improve deal progression, and closing through hands-on coaching, deal reviews, and training.
Grounded in real deals and actual buyer behaviour.
Fractional Commercial Leadership
We step in as fractional CMO, CCO, or VP Sales to support priorities, decisions, and execution.
Bringing senior leadership without full-time headcount.
Establish Sales & Revenue Operations
We help design pipeline structures, CRM, forecasting, and operating cadence so execution becomes disciplined, visible, and repeatable.
Giving you a Sales Ops on-demand
Design Go-to-Market tactics & plans
We help define ICP, business plan, and deal mechanics.
And turn the insights into executable GTM motions for entering new markets or scaling existing ones.
Turn Marketing into Qualified Pipeline
We help optimise marketing operations and lead qualification.
Including marketing tactics, channel definitions, ICP definition and feedback loops.
Automated outreach and lead generation
We help set up and run outreach and lead gen using automation and SDR's.
Targeting, messaging and sequencing built to scale your pipeline fast.
Sales Coaching & Sales Training
We improve deal progression, and closing through hands-on coaching, deal reviews, and training.
Grounded in real deals and actual buyer behaviour.

What we typically help our clients achieve

+0%

Increase in qualified pipeline

~0%

Reduction of sales cycle

+0%

Improvement in win rates

+0x

ROI within first 6 months

Why Fraymwerk

Because performance needs a framework

Fraymwerk builds frameworks that connect how teams sell, measure, and improve.

By capturing what works and adapting tactics over time, we help revenue engines evolve instead of react.

Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Improve your pipeline
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Let's talk pipeline handling
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Let's geek out on closing
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
Get the tools today
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Book a free assesment
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Improve your pipeline
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Let's talk pipeline handling
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Let's geek out on closing
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
Get the tools today
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Book a free assesment
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Improve your pipeline
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Let's talk pipeline handling
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Let's geek out on closing
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
Get the tools today
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Book a free assesment
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Improve your pipeline
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Let's talk pipeline handling
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Let's geek out on closing
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
Get the tools today
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Book a free assesment

Why Fraymwerk

Because performance needs a framework

Fraymwerk builds frameworks that connect how teams sell, measure, and improve.

By capturing what works and adapting tactics over time, we help revenue engines evolve instead of react.

Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Improve your pipeline
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Let's talk pipeline handling
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Let's geek out on closing
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
Get the tools today
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Book a free assesment
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Improve your pipeline
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Let's talk pipeline handling
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Let's geek out on closing
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
Get the tools today
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Book a free assesment
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Improve your pipeline
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Let's talk pipeline handling
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Let's geek out on closing
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
Get the tools today
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Book a free assesment
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Improve your pipeline
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Let's talk pipeline handling
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Let's geek out on closing
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
Get the tools today
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Book a free assesment

How we work

Flexible support wrapped in different packages

We don’t sell fixed packages or one-size-fits-all solutions.

How we support you depends on where you are, what’s broken, and what needs to change first.

In all cases, the goal is the same: Build systems that keep working after we’re gone.

Retainer-based

Used when the need is ongoing or structural. We stay close, take ownership, and shift focus as the system evolves - from leadership and execution to operations and optimisation.

Project-based

Used when a challenge is known and bounded.

We diagnose, design, and implement a specific part of the commercial system - then step back once it’s in place.

Our Team

We are operators who have built and run commercial engines in competitive markets. Our work is hands-on and centred on one thing - supporting revenue generation above everything else.

We help organisations tighten processes and install commercial routines that strengthen pipeline creation, improve conversion rates and leads to more new business.

Thomas Overholt

Founder & Partner With 16+ years in B2B and B2G, Thomas has led commercial organisations across SaaS, technology, and other complex solution businesses, holding full P&L responsibility as CCO, CMO, and Business Owner. Thomas has run enterprise sales, international expansion, revenue operations, and commercial teams across Europe and North America. His strength is building cleaner pipelines, sharper qualification, and more disciplined deal management. Thomas@fraymwerk.com Direct: +45 3160 6016

View profile

Peter Tullin

Affiliate partner With 20+ years across telecom, SaaS, and consumer markets, Peter has led marketing and commercial functions covering demand generation, product marketing, and customer lifecycle performance. He has run positioning, campaign execution, go-to-market operations, and retention programmes in competitive environments. His strength is creating clearer demand engines, more consistent marketing execution, and tighter alignment across the customer journey. Peter@fraymwerk.com Direct: +45 6147 1234

View profile

Who we are

Funnel geeks at heart

B2B growth comes with enough unknowns - working with us shouldn’t be one of them.

Here’s a quick overview of what we do, who we support, and how we work together.

Who is Fraymwerk?

Based out of Copenhagen Fraymwerk is a partner-based agency focused on helping B2B and B2G teams bring structure and rhythm to commercial growth.

Our network of consultants share a genuine passion for the craft of sales and revenue design — funnel geeks who believe commercial performance can always be improved, refined, and designed.

Which kind of companies does Fraymwerk support?

How does Fraymwerk work?

What are your fees?

Book a free assesment

Get a fresh perspective on your commercial engine

Let’s start with a short call to learn about your setup and challenges. No commitments — just an honest conversation about where structure could improve performance.

Give us a call, send a text or an email. You can even fill out a form.

Fraymwerk Aps

+45 3160 6016

Hello@fraymwerk.com

Revenue isn’t random. It’s designed.

Some of the companies we help

We partner with commercial teams to improve how they build pipeline, qualify opportunities, win deals, and retain clients.

These are some of the organisations we have supported on that journey.

Hello, we are Fraymwerk!

Hello, we are Fraymwerk!

We help B2B & B2G teams drive more revenue

We help B2B & B2G teams drive more revenue

Business development and commercial performance, by design

We Make Your Revenue Our Business

Fractional Commercial Leadership

Establish Sales & Revenue Operations

Design Go-to-Market tactics & plans

Turn Marketing into Qualified Pipeline

Automated outreach and lead generation

Sales Coaching & Sales Training

Fractional Commercial Leadership

Establish Sales & Revenue Operations

Design Go-to-Market tactics & plans

Turn Marketing into Qualified Pipeline

Automated outreach and lead generation

Sales Coaching & Sales Training

Fractional Commercial Leadership

Establish Sales & Revenue Operations

Design Go-to-Market tactics & plans

Turn Marketing into Qualified Pipeline

Automated outreach and lead generation

Sales Coaching & Sales Training

Fractional Commercial Leadership

Establish Sales & Revenue Operations

Design Go-to-Market tactics & plans

Turn Marketing into Qualified Pipeline

Automated outreach and lead generation

Sales Coaching & Sales Training

Fractional Commercial Leadership

Establish Sales & Revenue Operations

Design Go-to-Market tactics & plans

Turn Marketing into Qualified Pipeline

Automated outreach and lead generation

Sales Coaching & Sales Training

Fractional Commercial Leadership

Establish Sales & Revenue Operations

Design Go-to-Market tactics & plans

Turn Marketing into Qualified Pipeline

Automated outreach and lead generation

Sales Coaching & Sales Training

Fractional Commercial Leadership

Establish Sales & Revenue Operations

Design Go-to-Market tactics & plans

Turn Marketing into Qualified Pipeline

Automated outreach and lead generation

Sales Coaching & Sales Training

Fractional Commercial Leadership

Establish Sales & Revenue Operations

Design Go-to-Market tactics & plans

Turn Marketing into Qualified Pipeline

Automated outreach and lead generation

Sales Coaching & Sales Training

What we typically help our clients achieve

Because performance needs a framework

Pipeline build

Opportunity handling

Closing mechanisms

Account success

People and processes

Pipeline build

Opportunity handling

Closing mechanisms

Account success

People and processes

Pipeline build

Opportunity handling

Closing mechanisms

Account success

People and processes

Pipeline build

Opportunity handling

Closing mechanisms

Account success

People and processes

Because performance needs a framework

Pipeline build

Opportunity handling

Closing mechanisms